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Dentsu Acquires Innovation Interactive

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Dentsu has announced the acquisition of Innovation Interactive. If you're not familiar, Innovation Interactive is the parent company of 360i, SearchIgnite, and Netmining.

Innovation Interactive will become a wholly-owned subsidiary of Dentsu Holdings USA. The company will still operate under co-CEOs Will Margiloff and Bryan Wiener. The pair will report to Tim Andree, President & CEO of Dentsu Holdings USA, Inc.

"What excites me the most about this partnership is the complementary strengths of Dentsu's agencies," remarked Wiener. "As we continue to innovate within digital marketing, we will also gain considerable knowledge and context by working with award-winning agencies like mcgarrybowen and ATTIK to bring integrated strategic solutions to large brand marketers across all consumer touch points."

Dentsu is a global advertising agency based out of Japan. Innovation Interactive's clients will now have access to the full resources of Dentsu.

"Innovation Interactive has long fostered a culture of entrepreneurialism, which has been fueled via our independence," said Margiloff. "Throughout the past year of talking with Dentsu, we've found a partner that will ensure we retain our innovative spirit, adding global reach and resources to invigorate our strong ethos for our clients."

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