Since 2005, Microsoft has partnered with Localeze to provide local business information in search results. Now, that relationship is being expanded with the renewal of the pair's partnership. Localeze will provide Bing Local and Bing 411 with its Enhanced Business Registry which includes more than 14 million listings.
"Helping consumers make better buying decisions locally, our renewed relationship with Bing brings two leading search companies together to offer the best of the best in premium business listings," said Jeff Beard, president, Localeze.
Localeze already provides with basic contact info for local businesses such as name, address and phone number. Now, Localeze will also provide additional data including operating hours, products/services offered, and whether/which credit cards are accepted. Results pulling from the data in Bing will now be attributed to Localeze, as well.
"Localeze's rich, business-verified and enhanced local content will help Bing's business profiles deliver more relevant and accurate results, which online shoppers need to make local purchasing decisions," concluded Beard.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.