Image by SESConferenceSeries via Flickr
As SES Chicago 2009, I asked Matt Van Wagner of Lobster.com to share some of his tastiest search engine marketing tips. (Pun intended.)
I should disclose that I was born in California and raised in Michigan. So, when I moved to Massachusetts, I had to learn how to pronounce "lobster" correctly. It's "lobstah." If you don't pronounce it correctly, then the native New Englanders will know you're a "blow in."
Van Wagner, who is also the president and founder of Find Me Faster, is based in New Hampshire. But he gets around. He's been seen helping small and medium-sized companies as far away as Maine, Massachusetts, and Vermont.
Van Wagner shared a couple of SEM tips, including a new one I hadn't heard before about Bing.
So, put on your lobster bib and enjoy.
Disclaimer: No lobsters were harmed in the making of this video. But, when I'm on the Cape this summer, I plan to remedy the situation.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.