comScore has just announced its monthly qSearch analysis of the U.S. search marketplace. In January 2010, Americans conducted 15.2 billion core searches.
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Yes, yes, we all knew that Google accounted for 65.4 percent search market share. But Microsoft has grabbed 11.3 percent market share.
But, if you scroll down the press release, you'll see that there were 3.7 billion "extended searches" conducted on YouTube. What's an extended search? It's a search that takes place on a site other than the five search engines mentioned above.
So, if we didn't have two categories, then YouTube would be the second largest search engine, behind only Google.
Get it? Got it? Good.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.