SEO News
Search

1,500 attendees watch Avinash Kaushik, Google Analytics Evangelist, kick off SES London 2010

jarboe-greg
by , Comments

Search Engine Strategies London 2010 kicked off this morning -- literally. The opening keynote speaker, Avinash Kaushik, author, blogger and Analytics Evangelist at Google, challenged the 1,500 attendees to "forget everything you know about analytics -- it's a new decade and there are new rules."

Reblog this post [with Zemanta]

Greg Jarboe and Avinash Kaushik.jpgKaushik said click through rates, page rank, conversions, page views are all sweet. Yet they rarely scratch the surface of the true opportunity of search and subsequently quantifying the true impact of this massively data driven ecosystem.

He then shared specific ideas that search engine optimizers and marketers can execute to find the audiences they crave online and use data to ensure that they are getting highest possible ROI. In summary, Kaushik said, "Keyword trees, yes. Attribution analysis, sure. Monetizing the long tail, got that. Micro conversions, yep."

For another take on Kaushik's keynote, check out "Avinash Kaushik Keynote Speech at SES London 2010: A Recap" by Jaamit Durrani of the Fresh Egg blog.

Now, I should disclose that Kaushik is a Buckeye from The Ohio State University (and I'm a Wolverine from the University of Michigan). But I brought an open mind.

Check out the video interview below.


Google analytics evangelist Avinash Kaushik on making use of your data at SES London 2010

If you missed Kaushik's keynote at SES London 2010, he's also one of the keynote speakers at SES New York 2010. And you can listen to a preview of his keynote in the free SES Webcast.

Reblog this post [with Zemanta]

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus