Google Launches DoubleClick for Publishers
New platform to replace DART for Publishers and Google Ad Manager.
It’s the latest ad serving platform from Google. DoubleClick for Publishers (DFP) is designed to assist online publishers with fulfilling their ad inventory. This is most useful in addressing a variety of advertising options such as timing and unexpected traffic surges.
The new platform is available in two offerings: DoubleClick for Publishers, for large sites, and DFP Small Business, a free version for smaller sites.
DoubleClick for Publishers will replace DART for Publishers, but the transition will occur over the next year. Additionally, Google Ad Manager customers will be upgraded to DFP Small Business over the next few weeks.
Here’s what to expect when you get the switchover:
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now