IndustryYahoo! and Twitter Strike Formal Partnership

Yahoo! and Twitter Strike Formal Partnership

You’ll be able to Tweet directly from the Yahoo! homepage.

Like Google and Bing, Yahoo! has integrated Twitter into their search results. But that wasn’t good enough for Bartz and the gang. No, they wouldn’t be satisfied until people could conduct some serious Tweeting from Yahoo! itself. And so a deal has been struck.

If you so choose, you will be able to access your Twitter feed from Yahoo! including Mail and the Sports portal. You’ll also be able to Tweet to your heart’s content, directly from Yahoo!

Bryan Lamkin, senior vice president, consumer products group, Yahoo! decided the best way to give official comment on the matter would be through the delivery of a 140 character statement:

We’re turning the key to the online social universe — you will find the most personally relevant experiences through Yahoo!

Lest you think this is solely a boon for Yahoo!, remember that while Twitter is growing fast, they’ll still benefit from a boost of exposure to the millions of Yahooligans worldwide.

“The information in one single tweet can travel light-years farther with this Yahoo! integration,” said Twitter cofounder, Biz Stone. “Tweets in more places brings relevance where and when you need it most.”

No timeframe was given for the implementation of the new partnership. Of course, Yahoo! is also busy with another major implementation – the newly approved (by US and EU regulatory bodies anyway) Bing partnership.

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