Move is latest in location-based features for the search giant.
Google has been on a "Nearby" kick lately. In January, they added "Near Me Now" suggestions to the mobile homepage. Earlier this month, they added "Nearby" suggestions to search results within Google Maps. Now, the main Google search results are getting the "Nearby" treatment.
This time, "Nearby" has been included in the "Search Options" panel. You'll find it under the third options set, under the link for "Social."
Click on "Nearby" and Google will automatically bring up results based on your default location. You can also customize your location in the Search Options panel:
Here are two screenshots comparing non-location with location-based results. For a search term like "pizza," Google already includes location-based results as part of universal search. But the top term changes when "Nearby" is selecte in the Search Options panel. (Click on an image for a larger view.)
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.