YouTube experienced 160% growth in traffic to their mobile site in 2009.
The ads will be served on the American and Japanese homepages, search pages, and browse pages.
To learn more about advertising on mobile YouTube, visit youtube.com/advertise.
Here's a sample of what an ad looks like on mobile YouTube:
Image via Official Google Blog
YouTube claims that the launch of this new ad offering automatically makes it one of the largest opportunities for mobile advertising. And they're right.
But they're missing the iPhone market, since the device blocks Flash, which most YouTube videos still run.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!