One of the top stories from Day 2 of SES New York 2010 was the morning keynote by Avinash Kaushik. Just as he did at SES London 2010, Kaushik provided a "wake up call" entitled, "Be Awesome: Ideas for Approaching Search Analytics Differently."
Image by SESConferenceSeries via Flickr
Or read Search Analytics Ideas From SES, which was written by Doug Caverly of WebProNews.
Or, you can watch my video interview with Kaushik on SESConferenceExpo's Channel on YouTube. I focused on the "tough love" that he gave to several companies during his keynote. Check it out.
Another one of the top stories at SES New York 2010 on Day 2 was the panel moderated by Zach Rodgers, Managing Editor, ClickZ. Read the live coverage by Barry Schwartz of RustyBrick entitled, Keynote Panel - Video: The Next Digital Marketing Frontier from SES NY 2010.
You can also watch the live video interview of Matt McGowan and Mike Grehan of Incisive Media by Abby Johnson of WebProNews Videos. They announce iReviews Online Marketing Directory and give a preview of the news that is expected to be unveiled by Yusuf Mehdi, SVP of Online Audience Business for Bing, in his morning keynote on Day 3.
Another top story was the announcement by Google of AdWords Search Funnels at SES New York 2010. Read Goal Involvement Analogy: "Conversion Attribution is Like Selling Xabi Alonso & Hoping for the Same Result" by Kevin Gibbons of SEOptimize to get the news.
Another top story is 10 Steps to Optimize Your Content Marketing Strategy by Lee Odden of the TopRank Online Marketing Blog.
And check out Superb Internet SES New York Video! It was posted by Monika Pin of the Superb Hosting Blog.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!