.Fox Networks and comScore Unveil Research About Branding Impact of Online Advertising
Last week, .Fox Networks (pronounced “dot-fox”) and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation’s 2010 conference in New York. The study found that video and display advertising are effective at driving significant uplift in site visits and advertiser search queries.
The ground-breaking study evaluated results from four campaigns across the Travel, Finance, Government and Utilities sectors. These campaigns utilized various combinations of video and display formats and delivered a total of 300 million impressions to U.K. Internet users.
Here are the key findings:
As Vice President Joe Biden would say, “This is a big … deal.”
Americans watched 32.4 billion videos during January 2010, according to comScore Video Metrix. By comparison, Americans conducted 15.2 billion core searches that month, according to comScore qSearch. That’s right, Americans watched more than twice as many videos as they conducted searches.
So, if video advertising drives search queries and site visits, then Biden is right. This is a big … deal!