One of the reasons marketers went to SES New York 2010 was to see new products and services. And they weren't disappointed.
Microsoft used the conference and expo to announce that it was adding new features to its Bing search engine, including Quick Tabs, an Answer box, and new mapping tools powered by Foursquare to deliver real-time data embedded in maps.
Google used the the original search engine marketing event as the place to announce AdWords Search Funnels. It shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action.
SEMPO used SES New York 2010 to unveil its sixth annual its State of Search Engine Marketing Report. Based on a global online survey of nearly 1,500 client-side marketers and agency respondents conducted by Econsultancy, the report estimates that the North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010.
Incisive Media used the industry gathering as the place to announce iReviews Online Marketing Directory at ClickZ. iReviews is a platform where marketers and executives like you can leave product reviews, share experiences and build a reputation in the online marketing space.
And the University of San Francisco (USF) showcased the industry's first 100% online Master Certificate in Internet Marketing program at the Search Engine Strategies (SES) 2010 Conference and Expo.
Plus, over the next several weeks, we will showcase some of the new products and services that we discovered in the Expo Hall. So, there were lots of new products to see at SES New York 2010.
It's like seeing the first Robin of Spring. It's a good sign.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.