On Monday, Nathania Johnson wrote about "The Unlikely Heroes of Search and Social Media" who used abso-freakin-lutely no SEO. Today, I'd like to highlight one who did.
Sarah Ivey Rock, Search Marketing Manager at AOL Living, was one of the speakers on the "Spotlight on Fashion: Blogging for Style" panel at SES New York 2010. Rock works on AOL Living sites such as Stylelist, That's Fit and Slashfood.
Rock has worked in the search industry for ten years. (Seriously has it been that long.) She loves keyword research and was a librarian in a former life.
Byron Gordon of SEO-PR interviewed Rock after her session. And, yes, she uses search and social to ensure the success of her fashion-forward blog.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.