When you go to YouTube today, you will notice that Google's video service has changed.
No, it's not an April Fools joke. It's an actual change to the design of the biggest video search engine in the world.
YouTube has been working on its redesign for months now and released the first changes early this year for a smaller group of users. Now YouTube released the entire redesign for all its users.
The YouTube page, which looks a lot cleaner, has much more room for extra information and comments. YouTube aims at giving the user more ability to interact with the video creators and to give more attention to the video itself. YouTube also decided it is time to get rid of the five-star rating system. It's now easier to say if you like or dislike a video.
The biggest changes YouTube has made are:
- It's cleaner, simpler and easier to use.
- Information about a video is grouped together
- The actions bar is cleaned up
- The right-hand side of the page is devoted to the next video to watch.
- The channel name and subscribe button are now both on top of the video.
- A new playlist interface, with the next video in the list appearing consistently in the top right.
- Saving to playlists is made easier
- The five-star ratings system is replaced with a simpler "likes/dislikes" model; the site now offers a new "Videos I Liked" list.
- Comments have a new highlights view that summarizes the best discussions and celebrates when creators communicate with their audiences.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!