Forrester Research Reports on "The Best and Worst of Paid Search in 2009"

Do you know the biggest search marketing challenge facing the search industry? Forrester Research thinks it does.

Forrester has just published a report entitled, "The Best and Worst of Paid Search In 2009," in which Forrester reviews the best and worst industry-specific ads from 2009. In addition to best practices, the report covers:

• Why over 50% of the ads they reviewed failed
• Industry-specific SEM recommendations
• How to think outside the click

So, why do most ads fail the test?

According to Forrester, "Retail, travel, and CPG companies must improve their calls to action; media and entertainment companies should screen out irrelevant clickers; financial services firms should mention keywords searched in their ads and landing pages; and business services marketers should learn paid search basics."

In other words, different industries have different weaknesses.

You can download a free copy of the Forrester Research report and a complimentary response from Omniture at http://www.omniture.com/offer/717.

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