SEO News

Forrester Research Reports on "The Best and Worst of Paid Search in 2009"

by , Comments

Do you know the biggest search marketing challenge facing the search industry? Forrester Research thinks it does.

Image representing Forrester Research as depic...

Image via CrunchBase

Forrester has just published a report entitled, "The Best and Worst of Paid Search In 2009," in which Forrester reviews the best and worst industry-specific ads from 2009. In addition to best practices, the report covers:
  • Why over 50% of the ads they reviewed failed
  • Industry-specific SEM recommendations
  • How to think outside the click
So, why do most ads fail the test?

According to Forrester, "Retail, travel, and CPG companies must improve their calls to action; media and entertainment companies should screen out irrelevant clickers; financial services firms should mention keywords searched in their ads and landing pages; and business services marketers should learn paid search basics."

In other words, different industries have different weaknesses.

You can download a free copy of the Forrester Research report and a complimentary response from Omniture at

Reblog this post [with Zemanta]

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus