SEO News
Search

Ad Age Scoop: 'Reckitt Benckiser Breaks Record With $40 Million Video Buy'

jarboe-greg
by , Comments


Michael Learmonth of Advertising Age has just reported that "Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought to be the biggest single buy for the medium." Okay, I wish that I'd gotten this scoop, but I've got to tip my hat to Ad Age.

Rebecca Lieb and Bob Bahramipour at The Next W...

Image by SESConferenceSeries via Flickr

Now, if you've never heard of Reckitt Benckiser, it's is a British global consumer goods company that owns of hundreds of household brands such as Air Wick, Calgon, Clearasil, Lysol, Vanish, and Woolite.

According to Learmonth, Reckitt Benckiser "is essentially doubling-down on its 2009 campaign, which was also at the time the biggest yet for web video at an estimated $20 million. New for 2010: The buy is going global, and YouTube is participating."

Reblog this post [with Zemanta]

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus