SEO News
Search

Ad Age Scoop: 'Reckitt Benckiser Breaks Record With $40 Million Video Buy'

jarboe-greg
by , Comments


Michael Learmonth of Advertising Age has just reported that "Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought to be the biggest single buy for the medium." Okay, I wish that I'd gotten this scoop, but I've got to tip my hat to Ad Age.

Rebecca Lieb and Bob Bahramipour at The Next W...

Image by SESConferenceSeries via Flickr

Now, if you've never heard of Reckitt Benckiser, it's is a British global consumer goods company that owns of hundreds of household brands such as Air Wick, Calgon, Clearasil, Lysol, Vanish, and Woolite.

According to Learmonth, Reckitt Benckiser "is essentially doubling-down on its 2009 campaign, which was also at the time the biggest yet for web video at an estimated $20 million. New for 2010: The buy is going global, and YouTube is participating."

Reblog this post [with Zemanta]

The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus