Michael Learmonth of Advertising Age has just reported that "Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought to be the biggest single buy for the medium." Okay, I wish that I'd gotten this scoop, but I've got to tip my hat to Ad Age.
Image by SESConferenceSeries via Flickr
According to Learmonth, Reckitt Benckiser "is essentially doubling-down on its 2009 campaign, which was also at the time the biggest yet for web video at an estimated $20 million. New for 2010: The buy is going global, and YouTube is participating."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.