One of the hot sessions at SES New York 2010 was entitled, "Search, PR and the Social Butterfly." If you missed it, you can retweet this: You can take social media to the boardroom!
Image by SESConferenceSeries via Flickr
So, is it time to eighty-six the anachronistic press kits and media lists and hand over the keyword rich online status updates and Twitter feeds?
Dietrich spoke about bringing search and PR into the corporate boardroom. With the advent of search and optimization, she said it allows PR professionals to track their results and make them more tangible.
That's why they can bring these metrics to the boardroom and show the executive team, how PR is translating into higher sales, Web traffic, subscribers or whatever conversion you have that measures your objective. Dietrich also made the point that when it comes to search and social media, you should not put an intern in charge when presenting your objectives to the client.
The "Search, PR & the Social Butterfly" session will also be held at SES Toronto 2010, although it will feature some different speakers.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.