Experian Hitwise today announced that "Facebook" was the top organic search term in the U.S. during the four weeks ending March 27, 2010. Overall, Facebook related terms accounted for eight out of 30 search terms across the three top 10 lists.
Image by SESConferenceSeries via Flickr
So, what does this mean for marketers? Well, as Bob Dylan sings in Subterranean Homesick Blues, "You don't need a weatherman to know which way the wind blows." So, if you haven't added social media like Facebook, MySpace and YouTube to your marketing campaigns, then you are falling farther and farther behind.
The search term "eBay" was the top paid search term across the three search engines for the four weeks ending March 27, 2010. Overall, eBay related terms accounted for eight out of the top 30 search terms across the three top 10 lists.
There were six other terms that accounted for three spots across the search engines including "netflix", "yellow pages", "lowes", "home depot", "Verizon wireless" and "white pages".
What does this mean to marketers? It means someone thinks you've got time on your hands to watch movies or tackle home improvement projects over the weekend.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!