I know that August is months away, but if you register for SES San Francisco 2010 today, then you could save up to $600.
Image by SESConferenceSeries via Flickr
Jeffrey Hayzlett, Chief Marketing Officer and Vice President of Eastman Kodak Company, is speaking on Day 1. As CMO, Hayzlett is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes.
His social media skills have made him one of the top C-level executive Twitterers in the world. He is also cowboy -- literally: A South Dakota native who always wears cowboy boots and still has a little house on the prairie.
BJ Fogg, Director of the Persuasive Technology Lab at Stanford University, is speaking on Day 2. A psychologist and innovator, he has created a new model of human behavior change, which guides research and design. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks.
Fogg is also the author of Persuasive Technology: Using Computers to Change What We Think and Do. His upcoming book is entitled The Psychology of Facebook. Fortune Magazine selected him as a "New Guru You Should Know."
Ash is the chairperson of ConversionConference.com, the first conference focused on improving online conversions. He is a columnist for ClickZ and the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm.
This should be enough to convince you that SES San Francisco 2010 is a must-attend event. But, what if you have to convince a skeptic in your organization that you should register before the rest of the agenda is posted?
Well, check out what attendees have said about the value of attending previous SES events.
I should disclose that SES is a client of my agency. But trust me on the $600.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.