SEO News

Facebook Single Biggest Display Ads Publisher On The Web

by , Comments

Facebook has risen to the number one spot as single biggest display ads publisher on the web in the first quarter, ClickZ reported, according to data from market research firm comScore.

Thumbnail image for facebook.JPG

Facebook carried 176.3 billion display ads on its website over the first quarter, translating into a 16.2% market share, as demand from both small and large advertisers grew in the first three months of the year, comScore was quoted as saying. Yahoo displayed 131.6 billion banner ads to its users, and Microsoft came in third at 60.2 billion.

However, the data excludes ads that Yahoo and Microsoft delivered to third-party web sites through their networks, a major source of revenue for each.

Longer dwell time drives pages uploads
According to comScore Chief Marketing Officer Linda Abraham, Facebook users spend more time on the social platform than on its competitors' websites, and subsequently loaded more pages.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus