Gray teaches a course on paid search marketing to post-graduate marketing students. It is currently the only course of its kind in Canada at a college or university. She identified early on, given the shift of ad dollars going online, that search marketing needed to become an essential part of any curriculum on marketing in general.
Check out what she has to say about preparing for the jobs of the future.
What's New for 2015? You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!