Gray teaches a course on paid search marketing to post-graduate marketing students. It is currently the only course of its kind in Canada at a college or university. She identified early on, given the shift of ad dollars going online, that search marketing needed to become an essential part of any curriculum on marketing in general.
Check out what she has to say about preparing for the jobs of the future.
Upcoming Webinar: PPC Pause and Reflections for 2013 Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!