Gray teaches a course on paid search marketing to post-graduate marketing students. It is currently the only course of its kind in Canada at a college or university. She identified early on, given the shift of ad dollars going online, that search marketing needed to become an essential part of any curriculum on marketing in general.
Check out what she has to say about preparing for the jobs of the future.
Introducing SES Online Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!