Gray teaches a course on paid search marketing to post-graduate marketing students. It is currently the only course of its kind in Canada at a college or university. She identified early on, given the shift of ad dollars going online, that search marketing needed to become an essential part of any curriculum on marketing in general.
Check out what she has to say about preparing for the jobs of the future.
The Original Search Marketing Event is Back! SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!