Up to 43 percent of the world's online population will reside in Asia by 2013, according to projections from Forrester Research. And China will account for 17 percent of the global online population.
In mobile, eMarketer forecasts China will have 1.3 billion subscribers and 957 million mobile Web users by 2014. The consultancy projects there will be more people accessing the Web on their cell phones in the country than the entire population of the U.S. in 2010.
These are the facts as presented by editor Adaline Lau from ClickZ's new Asia desk in Hong Kong. It's a hugely exciting and rapidly growing marketplace. But entry to this marketplace is complex and requires a very carefully defined strategy. SES Hong Kong will provide an ideal opportunity for marketers to gain greater insights into the adoption and growth of search and social in the region.
If you're on the client side, agency side or vendor and feel that you can offer practical advice and education on search and social in Asia, then here's your opportunity to speak at the industry's leading international event. SES Hong Kong takes place September 13-14 2010.
You'll find the form to submit here.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.