The publication of an online style guide and a site dedicated to helping publishers is another instance of Yahoo's concentration on content, and move away from search.
This is a big commitment to the online publishing space and the style guide could become the AP stylebook for the web.
"The growth of online communication is only accelerating," said Chris Barr, senior editorial director of Yahoo, "but there hasn't been a comprehensive manual of online editorial best practices to guide writers and editors. As the volume of Internet content grows and people become increasingly dependent upon clear and concise content, Yahoo! is pleased to be able to share these principles for writing for an online audience that we have amassed over the course of our 15-year history."
The Yahoo style guide will be available July 6, while the site is now online. The book will have a print version to be sold in most book stores for around $15 and there will be electronic versions for the iPad and the Kindle for about $10.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!