Bits and bobs to keep up with search agency news: Kenshoo and Marin software with Google AdWords, Magnetic, gShift Labs
Kenshoo, the provider of online demand generation solutions, said it won preferred API Pricing from Google's AdWords for its Kenshoo Search and Kenshoo Local services. The agreement will translate into reduced API costs for Kenshoo clients who run paid search campaigns on AdWords. Marketers will be able "to experiment with new creative strategies and build more comprehensive campaigns to optimal scale" on both its platforms, it said.
Similarly, Marin Software, the provider of paid search management application, also was approved by Google for preferred AdWords API pricing. "Delivering integration with Google that is not only comprehensive, but also cost-effective, is critical to meeting the needs of the world's most demanding search marketers." said CEO Chris Lien.
Magnetic, the search data marketplace, said it appointed Mike Peralta Chief Operations Officer. Peralta was previously SVP, North American Advertiser Services at Platform A at AOL, the company said in a statement. His mission will be to "establish a presence in major markets to increase advertising spend with large scale marketers."
gShift Labs, a young Toronto-based search marketing firm, said it won the Technology Leadership Award by Canada's York Technology Association as "Most Promising Start-Up of the Year." Congratulations to them.
Rentrak, the provider of transactional media measurement and analytical services to the entertainment and media industries, said it won a contract from Gray Television Networks for tracking the performances of its local ABC and CBS stations in Kansas, Wichita and Topeka. Financial details of the deal were undisclosed. Rentrak aims to compete on the local market with Nielsen and provides "second-by-second data -- and attendant insight into commercial-skipping -- on a local level," it said in a statement.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.