Yahoo Japan -- an independent entity from Yahoo -- has decided to forgo the Bing transition and will be using Google search results, Reuters announced today.
Yahoo Japan is the number one Japanese portal and the switch to Google organic and paid search results should tip Google's international numbers considerably.
"At a news conference, Yahoo Japan President Masahiro Inoue said the Japanese firm had after a thorough investigation concluded that Microsoft's search technology was not sufficiently strong enough for its needs, giving Japanese language search capabilities as one example," Reuters reported.
"If this Yahoo Japan and Google partnership works well, other search engine and portal site players all over the world may start adopting Google's technology," said Mitsushige Akino, chief fund manger at Ichiyoshi Investment Management.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!