Bits and bobs to keep up with search agency news: Kenshoo & SapientNitro, ClickEquations, and more
Kenshoo, the search engine marketing platform, said its Kenshoo Search arm will power the search engine marketing of interactive marketing firm SapientNitro. Kevin McGovern, search director for SapientNitro said that teaming up with Kenshoo will benefit clients as they will be able to leverage the platform's "deep functionality" as well as its "global footprint."
ClickEquations, the paid search platform for large advertisers and agencies, launched its Keyword Zoom feature . "Keyword Zoom provides a 360° view of keyword performance on a single screen, where paid search managers can analyze all relevant keyword data to optimize, including search queries, text Ads and performance data.
Zog Media, the search marketing and design services firm, said it has launched a social media optimization platform in partnership with PitchEngine. The company has developed its proprietary technology over the past 18 months, it said. The project illustrates perfectly Brian Solis' prediction of SEO shifting into SMM.
Triangulate, a social matching company, said its Wings data-driven dating application on Facebook, is now featured on the social site's Application Dashboard. The "social compatibility engine reveals trends and insights about a user's behavior and personality relative to his or her matches and relative to the general population," Triangulate said in a statement. Its advantages? Because it is meshed in with Facebook, the application allows to skip the profile building process. Users of Wings on he social platform are also already able to pay via Facebook's new payment system, Facebook Credits.
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