SEO News
Search

Social Media Syphoning 25% Of U.S. Online Time [Nielsen]

skitch-iphoto
by , Comments

Research firm Nielsen has released a study on how Americans spent their online time in June. Here are the main findings worth making a note of.

Online Time On Computers
The Nielsen study finds that social media accounted for almost 25% of Americans' monthly online time in June - 22.7% to be precise -, up a hefty 43% from 15.8% a year ago. The second biggest increase was for videos/movies, advancing 12% from last year, to 3.9% of share of time, followed by online games, up 10% at 10.2% of online time. Meanwhile, search only took 1% of U.S. internet users' time in June, the research firm said.

"Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities - social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie," said Nielsen analyst Dave Martin.

Nielsen june .jpg


Here's a graph showing the impressive amount of time Americans spent on line in June, by categories:

Nielsen june 2 .jpg


Mobile Online Time
With mobile use, email remains the main activity and even continues to rise, reaching 41.6% of U.S. mobile internet use in June, up from 37.4% a year ago. Social networking rose 28% but only accounted for 10.5% of mobile online activity, putting it at a third place behind portals with a 11.6% share of time. While access to content such as news, sports and other features declined over 20% in the period, videos/movies registered a boost of over 20%.

Nielsen june 3 .jpg


How much time do you reckon you spend online on a computer and on your mobile device? Let us know what you spend the most time on when surfing the web.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus