Demand Media has filed for an initial public offering (IPO) that will help it raise $125 million through the sale of company shares.
The IPO date has not been disclosed yet, the Wall Street Journal reported. "We aim to grow our online audience reach and build passionate, online user communities," Demand said in the filing. "We intend to specifically target high-value vertical market segments, expand partnerships with brands and leading publishers and increase the scope of our relationships with our current Registrar customers." In the Spring, Yahoo purchased DemandMedia's competitor, Associated Content, for a reported $100 million.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.