Demand Media has filed for an initial public offering (IPO) that will help it raise $125 million through the sale of company shares.
The IPO date has not been disclosed yet, the Wall Street Journal reported. "We aim to grow our online audience reach and build passionate, online user communities," Demand said in the filing. "We intend to specifically target high-value vertical market segments, expand partnerships with brands and leading publishers and increase the scope of our relationships with our current Registrar customers." In the Spring, Yahoo purchased DemandMedia's competitor, Associated Content, for a reported $100 million.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!