Demand Media has filed for an initial public offering (IPO) that will help it raise $125 million through the sale of company shares.
The IPO date has not been disclosed yet, the Wall Street Journal reported. "We aim to grow our online audience reach and build passionate, online user communities," Demand said in the filing. "We intend to specifically target high-value vertical market segments, expand partnerships with brands and leading publishers and increase the scope of our relationships with our current Registrar customers." In the Spring, Yahoo purchased DemandMedia's competitor, Associated Content, for a reported $100 million.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!