Google said it is transitioning out of its 'old' keyword tools - Keyword Tool and Search-based Keyword Tool - at the end of August to offer only the Updated Keyword Tool version that combines the features of both.
That's a lot of "tools" in one single sentence - all the more reasons for it all to be combined into one single offering. In a blog post, Google cited the main new features of the updated tool: flexible search options, easy keyword refinement and results filtering by word or keyword match type, as well as advanced options for mobile and local searches.
Other improvements include the removal of duplicate keywords and the inclusion of negative keywords. Once the product is rolled out, the tool will shed the "updated" part of its name.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!