Byron Gordon of SEO-PR, interviewed Tamara Colagrossi, Group Product Marketing Manager, Search, Microsoft, and Michael McMeekin, Senior Strategist Search Optimization & Strategy, Yahoo!, about the new Microsoft Yahoo search alliance while they were both at the event.
Colagrossi said this new partnership will create a powerful new option in the search marketplace for advertisers. With this partnership, Microsoft and Yahoo will own 30 percent of overall market share in the search space. In addition, this new alliance will deliver a marketplace with 158 million unique users who are conducting up to 4.8 billion searches a month, a big opportunity for advertisers to leverage adCenter to run all of their keyword campaigns and drive their optimization to save time and improve ROI.
McMeekin talked about the benefits of Yahoo! now powered by Bing and the combined capabilities of the Yahoo and adcenter platforms that will provide search ad distribution controls, domain blocking for search, and increased excluded term limits.
Check out the video interview for yourself.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.