Last week at SES San Francisco, Brent Payne, the SEO Director of the Tribune, shared some of his social media link building tips during the News Search Optimization session.
You had to be there to get the details, but I interviewed Payne about his presentation. Check out the video below to hear what he has to say about Facebook, Twitter and other social media sites.
An in-house SEO with more than seven years of experience, Payne has doubled Tribune's visits from search engines since he joined the company in February 2008. With more than a million visits per day to Tribune's network of websites, he drives traffic not only to Tribune's newspaper sites (including the L.A. Times, Chicago Tribune, and Baltimore Sun) but also to Tribune's dozens of broadcast sites (including KTLA, WGN, and WPIX).
Payne is a newspaper SEO authority with experience and expertise in CMS challenges, duplicate content mitigation, page-rank funneling, Google News, and Google index rates. He has also trained large editorial teams regarding SEO.
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