If you haven't already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction. Age restriction is not a self service feature, and will require you to work with your official Youtube representative but URL restriction is a feature you can enable yourself.
It's pretty self explanatory:
- Age Restriction means companies that sell age sensitive products, such as alcohol, can ensure that minors do not see their ads.
- Video/Channel URL restriction means that you can stop your ads showing to audiences that are unlikely to find your content interesting. This will help improve the click through rate on your ads.
By the way, it is actually work-safe and if you get any errors try it again, and again, and again. As you probably made the wrong choice.
How many easter eggs did you find? We've found 4 unique sequences so far. Let your imagination, erm, wander and let us know in the comments.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!