Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song - saying this week that they will credit bloggers for any stories they break.
The problem of online news aggregators and journalists has yet to be played out, but it is interesting that AP now wants to join the community - or at least develop better relations with this growing community.
"In the age of the Web, the sourcing and reliability of information has become ever more crucial," the AP states in an advisory about the new policy, MediaPost noted. "We should provide attribution whether the other organization is a newspaper, website, broadcaster or blog; whether or not it's U.S. based; and whether or not it's an AP member or subscriber."
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!