Microsoft adCenter is readying some new features for PPC managers. Reports in adCenter will begin showing new information on conversion rates, revenue from conversions, advertising cost, visitor volume, and shopping behavior on the advertiser's web site, a spokeswoman for Microsoft told Internet Retailer.
AdCenter will also provide new information about sources of traffic to the advertiser's web site, and segmentation of traffic by attributes such as age, gender, and geography, Microsoft's spokeswoman said. After the Search Alliance transition is completed, all advertisers will be able to apply for access to the adCenter application programming interface (API) to automate PPC management.
Here's a roundup of today's other top search headlines and tips from around the Web, sorted by category.
DOJ, Tech Firms Near Deal in Hiring Probe - Wall Street Journal
Google, Apple, and several other large U.S. technology companies are in the "final stages" of negotiations with the Justice Department to avoid a court battle over charges the companies held down wages by agreeing not to luring away each other's employees. Yahoo and Microsoft were also questioned as part of the investigation.
Is Google a Monopolist? A Debate - Wall Street Journal
Google fellow Amit Singhal and attorney Charles Rule debate the fairness of search.
Consumer Watchdog Calls on Google To Answer 4 Privacy Questions - WebProNews
Consumer Watchdog once again targets Google after the firing of an engineer who invaded the privacy of teenagers. Their questions: How many other Googlers have invaded consumers' privacy? How many have been disciplined or fired for doing so? How many times have hackers -- government or private -- gained entry to Google's treasure drove of data? Would Google support a "Do Not Track Me" legislation?
Google, Microsoft Employees Are The Most Social, Report Says - ReadWriteWeb
Not surprisingly, those who work in search engines/marketing/media are most active in social media. Google topped the list, with Microsoft No. 2.
Google Gets a Content Guy-Netflix Veteran Robert Kyncl - All Things Digital
Becomes Google's VP of Content Partnerships, in charge of landing TV and movie deals.
New in Labs: Video chat enhancements - Gmail Blog
Google rolls out higher resolution video and a bigger chat window for users.
Chrome 7 Will Get 60 Times Faster, Google Says - PCWorld
Google's Chrome 7 is reportedly achieving speeds 60 times faster than Chrome 6.
New Look for Google Docs Viewer - Google Operating System
New inferface lets you save documents (PDFs, Word, PowerPoint, TIFFs) to Google Docs.
Pi record smashed as team finds two-quadrillionth digit - BBC News
Yahoo's Hadoop cloud computing technology calculates the 2,000,000,000,000,000th digit of the mathematical constant pi.
Search Engine Optimization
6 Tips For Making Content Pop on the Social Web - TopRank Online Marketing Blog
Tips on creating content: consider the purpose, message, packaging, distribution/promotion, and call to action, plus monitoring, measuring, and analyzing.
Google Instant: Tradeoffs Include Less Implied Local Results? - SEO by the Sea
If Google Instant results are cached to save bandwidth, then it's possible we may not seeing some of the same local (maps, business listings, etc.) results that we were seeing before because of those cached pages.
The Long Tail is Alive & Well - Small Business Search Marketing
Searches of 5-8 words are up 10 percent, while 1-2 word searches are down, according to Experian Hitwise.
9 easy tips to jump start your SEO copywriting strategy - SEO Copywriting
Customizing landing pages, keyword reviews, writing compelling titles, and some other basic SEO copywriting ideas.
YouTube Homepage: Promoted Videos advertisers can get it while it's hot - YouTube Blog
How to improve the chances of your ad showing up on YouTube's homepage
Supplement your AdSense earnings with Google Affiliate Network - Inside AdSense
How to get started with the Google Affiliate Network.
The Paid Search 'Core Competency' Myth - ClickZ
Managing search fully in house? What about a balanced approach?
Analytics & ROI
iOS 4 Compatible Mobile SDK Now Available - Google Analytics Blog
4 Valuable Link Building Services (Zemanta, MyBlogGuest, EightfoldLogic & Whitespark) - SEOmoz
Some of interesting major new link building services and long-standing options for SEOs.
Social Media Marketing
How to Confidently Pick a Social Media Tool - Outspoken Media
When selecting a social media monitoring tool, evaluate your goals, specific requirements, the type of information you're collecting, and what you want to do with that data.
Local & Mobile Search
Google Places Coupons Now Integrating Open Graph Coupons from CitySearch? - Understanding Google Maps & Local Search
It appears that Google is bulking up Places Pages with CitySearch coupons.
Lawsuit Targets Mobile Advertiser Over Sneaky HTML5 Pseudo-Cookies - Wired
A New York mobile-web advertising company may face a class action lawsuit because it used HTML5 to track iPhone and iPad users, in what is believed to be the first mobile privacy lawsuit.
View Near Real-time Flights over the U.S. in Google Earth - Google LatLong
Search Gmail & Docs with Google Mobile App on BlackBerry - Google Mobile Blog
BlackBerry App can now search the cloud to find items in Gmail, Google Contacts, and Google Docs.
Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange - Microsoft Advertising Blog
Company touts the first real-time, bidded ad exchange in mobile.
Lots Happening with Bing Maps Today - WebProNews
Quick review of new features for developers, bus drivers, and educators.
Sit Back, Relax, and Enjoy the Scores - Yahoo Mobile
Yahoo launches Yahoo Sportacular HD, a free iPad app that lets sports fans check scores/stats from the anywhere.
SMB Search Marketing
When Mad Avenue Meets Broadway: A Twitter Story - ClickZ
One Broadway show's online marketing provides inspiration for small to medium-sized organizations with limited budgets.
Facebook Places Goes Live In The UK - TechCrunch
Google and The Globe and Mail Launch "Web Strategy" Resources for Canadian Small Businesses - Google Small Business Blog
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.