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YouTube Annotations: 32 Ways to Bait a Bear (& Spark One Amazing Idea For Yourself)

allen-jonathan70
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Hey, it's Friday. It's the only day you can say to your boss, "all work and no play makes Johnny a dull boy" and probably get away with it. At least, that's what I plan to do...

So, hark back to the Tipp-Ex ad campaign on Youtube. Did you find all the variations? If not below are all the variants we found, published here for the benefit of those of you who have yet to check out our official Facebook page (or can't access it for whatever reason).

bear-intro.png

Boss Decoy Paragraph (Some Sensible Information)
Just in case a superior is looking over your shoulder, I thought it would be expedient to include at least one piece of useful advice to justify the need to watch the next 30 ridiculous videos of bear baiting. And it is this:

You don't need to have a monumental marketing budget to achieve the kind of interactivity that Tipp-Ex achieved. Neither do you need a Youtube account manager to set it all up for you. Instead, start experimenting with Youtube Annotations. Put simply, they allow you to create clickable boxes and animated buttons on your video which link to other videos on your channel. Whilst most users deploy annotations simply for irritating 'subscribe to my channel' messages or point viewers in the direction of a website, the real power of annotations is in their ability to link all the videos on your channel in innovative ways.

A little bit of forward planning, time, patience and some street smarts and you'll be well positioned to achieve miraculous results on a low budget. You could weave alternative plot-lines and scenarios into your video ads, adding a new dimension of interactivity, exactly like the first Tipp-Ex Youtube Campaign video, which offers users the choice of 'shoot the bear' or 'don't shoot the bear' simply via Youtube Annotations.

bear-annotations.png

So far the Tipp-ex videos have got 8 million views (probably a lot more but there are no statistics on the variable endings), but just checkout the creativity of Youtube Streetfighter from Patrick Boivin from creative agency Woolf+Lapin. It's earned him/them over 10 million views in total. Play it by selecting an opponent - it's amazing.

With the cost of video production getting lower, there's no excuse to not start experimenting with these powerful social features on Youtube. Except maybe that you have run out of ideas.... which brings me back to the bear baiting. To see the 32 possible endings, follow all the annotations and instructions on the video and then enter the keywords you see in the screenshots:

1. Bares All
bear-moons.png

2. Cold Calling
bear-calls.png

3. Do You Come Here Often
bear-flirts.png

4. Rodeo
bear-rides.png

5. Simple Pleasures
bear-fishes.png

6. Wassup
bear-greets.png

7. This Little Bear Had Roast Beef
bear-tickles.png

8. How Do You Do
bear-shakeshand.png

9. Smell Ya Later
bear-washes.png

10. School Sports Day
bear-mows.png

11. We'll Have None Of That
bear-spanks.png

12. A Rose By Any Other Name
bear-paints.png

13. Nessum Dorma
bear-sings.png

14. Wacko
bear-breakdance.png

15. La Lucha
bear-wrestles.png

16. Sweet Dreams
bear-sleeps.png

17. Fancy Another?
bear-drinks.png

18. Competitive Discretion
bear-whiteouts.png

19. Product Placement
bear-erases-tippex.png

20. Touch Down
bear-tv.png

21. Jacko
bear-moonwalk.png

22. Adults Only
bear-has-sex.png

23. Life Swap
bear-becomes.png

24. Double Rainbow
bear-smokes.png

25. Watering the Garden
bear-pissdrunk.png

26. Goal
bear-sport.png

27. FTW
bear-games.png

28. Old School
bear-jumps.png

29. iPod Shuffle
bear-dances.png

30. Eye for an Eye
bear-killed.png

31. Nom Nom
bear-eats.png

32. Happily Ever After
bear-hug.png


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