Here are the columns and news stories for the week of Sept. 20 to 24, as reported by the Search Engine Watch team of experts.
How to Create Site Information Architecture by Kristine Schachinger
Information architecture is the blueprint of your website. It helps users and search engines find your content. Here's your all-in-one guide to good information architecture.
Improve Your Rankings by Removing Links by Gareth Owen
SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built.
The New Business Intelligence of Social Media by Jason Cormier
Social media research, monitoring, and analytics: the tools, the top five measurable attributes, and how to use this data to improve your ROI.
How to Create a Social Media Ad Buy on a Budget by Nathan Linnell
With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple steps can help set you up for success.
Embracing the Nation -- Why Localizing by Country Works by Christian Arno
If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market.
Will the Death of Newspapers Also Kill Our Freedoms? by Frank Watson
Sites like Google News, Facebook and Twitter have given people the belief that they shouldn't pay for information. Hopefully we never rely solely on 140 characters to tell us the news of the world.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.