Google Updates SEO Starter Guide [Search News Roundup]
Google’s updated SEO Starter Guide, which outlines the best practices that will make it easier for search engines to crawl, index, and understand your site’s content, has arrived.
New to this edition is a glossary to define terms throughout the guide (featuring a little cartoon Googlebot); more example images to help you understand the content; tips on optimizing your site for mobile devices; and clearer wording for better readability. Other major topics covered include SEO basics, site structure, optimizing content, dealing with crawlers, how to promote your site, and using webmaster tools.
Looking for more tips on SEO? Michael Gray offers advice on How to Do A Content Audit of Your Website, while over at ClickZ, Mark Jackson ponders, Does SEO Make Sense for Your Business?
Here’s a roundup of today’s other top search headlines and tips from around the Web, sorted by category.
Search Industry
Google is ‘World’s Most Attractive Employer’ – Universum
Google Suggest Filtering – Google Operating System
Google Docs Adds a Revision History Sidebar – Google Operating System
Google Sheds Threading to Make Gmail Feel Like Outlook – Google Watch
Yahoo Exec Churn Continues, With Media Head Pitaro Ready to Bolt – All Things Digital
Court orders music download license fee review – Reuters
Search Advertising
Google Sees Tripling of Real-Time Ad Transactions – ClickZ
Learn AdSense optimization techniques with our new video series – Inside AdSense
Yahoo Stresses Art in Its Ad Product Mantra – ClickZ
Getting Started with PPC – Daily SEO Tip
Analytics & ROI
BazaarVoice Integration – Google Analytics
Social Media Marketing
Facebook and Skype Readying Deep Integration Partnership – All Things Digital
Advertiser Confusion Led to Shutdown of Facebook Conversion Tracking Tool – Inside Facebook
Tweet This Milestone: Twitter Passes MySpace – Wall Street Journal
Twitter Self-Serve Ad Platform Coming Next Year – ClickZ
How Social Media Marketers Can Convert Attention Into Action – Mashable
Exploring and Defining Influence: A New Study – Brian Solis
Understanding That Viral Isn’t Really Social Media – ClickZ
3 Ways Twitter Analysis Can Enhance Your Marketing – Social Media Examiner
Link Building
The Link Building Tool to Beat All Others! – Marketing Pilgrim
The Ontolo Link Building Library: 77 Resources for Link Builders – Ontolo
Local & Mobile Search
Report: Local Ad Spend Shifting to Digital – Marketing Pilgrim
New hyperlocal ad feature provides distance information – Google Mobile Ads Blog
Revamping the Photo Layer in Google Maps – Google LatLong
Mobile device boom sparks U.S. Net address shortage – Reuters
SMB Search Marketing
Small Businesses Change Social Media Expectations – eMarketer
International Search
Google official calls company’s future in China ‘very uncertain’ – Associated Press
Chinese iPhone 4 Comes With PRC Propaganda Edition Of Google Maps – Business Insider
Holiday Preparation Series: Electronics PPC Insights and Optimization Tips (U.K. Market) – adCenter Blog
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