Google's updated SEO Starter Guide, which outlines the best practices that will make it easier for search engines to crawl, index, and understand your site's content, has arrived.
New to this edition is a glossary to define terms throughout the guide (featuring a little cartoon Googlebot); more example images to help you understand the content; tips on optimizing your site for mobile devices; and clearer wording for better readability. Other major topics covered include SEO basics, site structure, optimizing content, dealing with crawlers, how to promote your site, and using webmaster tools.
Here's a roundup of today's other top search headlines and tips from around the Web, sorted by category.
Google is 'World's Most Attractive Employer' - Universum
Google Suggest Filtering - Google Operating System
Google Docs Adds a Revision History Sidebar - Google Operating System
Google Sheds Threading to Make Gmail Feel Like Outlook - Google Watch
Yahoo Exec Churn Continues, With Media Head Pitaro Ready to Bolt - All Things Digital
Google Sees Tripling of Real-Time Ad Transactions - ClickZ
Learn AdSense optimization techniques with our new video series - Inside AdSense
Getting Started with PPC - Daily SEO Tip
Analytics & ROI
BazaarVoice Integration - Google Analytics
Social Media Marketing
Facebook and Skype Readying Deep Integration Partnership - All Things Digital
Tweet This Milestone: Twitter Passes MySpace - Wall Street Journal
Exploring and Defining Influence: A New Study - Brian Solis
3 Ways Twitter Analysis Can Enhance Your Marketing - Social Media Examiner
The Link Building Tool to Beat All Others! - Marketing Pilgrim
Local & Mobile Search
Report: Local Ad Spend Shifting to Digital - Marketing Pilgrim
New hyperlocal ad feature provides distance information - Google Mobile Ads Blog
Revamping the Photo Layer in Google Maps - Google LatLong
SMB Search Marketing
Google official calls company's future in China 'very uncertain' - Associated Press
Chinese iPhone 4 Comes With PRC Propaganda Edition Of Google Maps - Business Insider
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.