Here are the columns and news stories for the week of Sept. 27 to Oct. 1, as reported by the Search Engine Watch team of experts.
A Short Synopsis of Advanced SEO in Late 2010 by Adam Audette
Far from making search engine optimization irrelevant, Google Instant (and big changes like May Day and Caffeine) are fueling new growth, renewed interest, and in some cases, a big change in SEO strategy.
On-Site Linking Architecture: Your Hidden SEO Goldmine (or Nemesis) - Part 1 by Ralph "Fantomaster" Tegtmeier
If you haven't conducted a comprehensive analysis of your on-site linking structure, you may actually be losing search engine rankings, traffic, and sales due to a non-optimal on-site linking structure -- without even being aware of the fact!
White Hats: This is Why You're Getting Beaten by Gary-Adam Shannon
Fire the white hat agency and "get real." Today, successful search marketing strategies absolutely must incorporate elements of black hat (or gray hat -- call it whatever you want) methodology.
5 Tips to Kick Start Your Link Building via Social Media Monitoring by Jeremy Bencken
It's important to start your social media link building with a thorough review of existing social content. Here's how to find bloggers faster with highly-targeted, relevant searches.
Title Wars: Attention Grabbing vs. Optimization by Jennifer van Iderstyne
They say there's a thin line between love and hate. Perhaps if both SEO and creativity lay down their weapons, they'll find they can co-exist better than ever imagined and attract a bunch of links.
25 Social Media Link Building Queries for Content Promotion by Garrett French
These queries will help you find niche-specific targets that are more likely to connect your content with a linking audience and an engaged community.
Reselling SEM: Google Walks the Line by Michael Boland
Google reaches out to a skeptical reseller community that helps sell search marketing to the massive but elusive small business segment, trying to repair the damage done by shutting down the Authorized Reseller Program.
Improve Your SMB Site with These 2 Basic SEO Metrics by Rob Chant
Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.
Google Instant: How Does This Change Other Search Channels? by Price Glomski
Pondering the implications of Google Instant on comparison shopping engines, news and editorial content, and onsite search for e-commerce and merchandise.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.