Google, which has gained more search market and paid search shares, and garnered some good publicity from its self-driving cars and wind farm investment, today will release its third quarter earnings after the market closes. Analysts are forecasting sharp gains for Google, despite concerns about growth in spending on acquisitions and hiring.
Analysts say Google has benefited from increased paid search advertising demand, especially from the travel and financial sector. Investors believe Google will report between $5.25 billion and $5.4 billion in net revenue; paid click growth between 14 and 16 percent; and that the price of Google's advertisements has grown between 1 and 4 percent.
Google's second quarter earnings figures were good, with a 24 percent year-over-year increase, and yet still weren't good enough as they came below market expectations.
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