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Bing Likes Facebook, Google's Big Week, Social Media Insights & More - Search Week In Review for Oct. 16, 2010

Danny Goodwin
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Calling it the unfolding of a new era of social search, Bing this week revealed big changes to their search results. Bing and Facebook are teaming up to better personalize search results, to essentially serve everyone a different search experience, based on the Likes of their Facebook friends.

Facebook open graph data is likely to have its biggest impact on Bing's local search results. With so many reviews, via so many aggregators, and different listing verification companies, the average user is no longer able to assess their value, writes Jonathan Allen in "Facebook Data Should Focus Eyes on Bing Local Results."

Here's a roundup of this week's other columns and news stories for the week of Oct. 11 to 15, as reported by Search Engine Watch, as well as search news and tips from around the web.

Search Engine Optimization

Your Evil Twin: Identifying and Managing Duplicate Content by Josh McCoy
Duplicate content can keep you out of the SERPs. A host of tools can help you identify and manage duplicate content.

Universal Search: Not All Blends are Created Equal by Eli Goodman
Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo.

Google Adds Link Analysis Features to Webmaster Tools by Danny Goodwin
Google has updated the "Links to your site" section of Webmaster Tools. You can now see which sites link to yours most often, which pages on your site have received the most links, and samples of the anchor text ("how your data is linked") external sites use when they link to your site.

Google Webmaster Tools Update: Better Parameter Handling by Danny Goodwin
Google announced that webmasters now have the ability to choose a specific value among the known values for a given URL parameter to help SEOs manage duplicate content.

Search Advertising

Why You Should Combine Your PPC & SEO Strategies by Jason Tabeling
Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.

Using Conversion Funnels to Improve Your Conversion Rate, Part 1 by Joseph Kerschbaum
How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance.

3 adCenter Optimization Tips by Jeremy Hull
It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter platform. Here's how to get the most out of it for the upcoming holiday season and beyond.

It's True: Optimizing PPC Campaigns for Quality Score is Still Important by John Lee
Some simple tips for optimizing your campaigns to improve quality score.

Analytics & ROI

Testing Is a Waste of Time by Adam Goldberg
Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI.

Social Media Marketing

How to Get Actionable Insights From Social Media Measurement and Monitoring Tools by Garry Przyklenk
Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's how to cut through the noise and find your way to big profits.

Social Search Commands for Everyday Use
 by Kaila Strong
Whether you're looking for link building opportunities, business prospects, videos, or just want to know what's being said in your industry, about your brand, or a product, these social search engines can help you easily find what you're looking for.

How to Cut Through Social Media Clutter by Mark Drummond
Social networking is great, but it's rapidly creating a problem on par with e-mail overload. Here's a clutter management solution that's a win for both marketers and end-users.

5 Social CRM Myths, Busted by Jacob Morgan
Social customer relationship management isn't a magic solution to what ails your company. However, it can help you solve your problems and meet business objectives around the evolving needs of your social customers.

Facebook Adds 20 New Payment Options for Buying Credits by Jonathan Allen
Facebook has partnered with PlaySpan's Ultimate Pay platform to expand its Facebook Credits Developer program. Users can now buy premium items and virtual goods in within apps and games via Facebook credits paid for with prepaid store cards and gift cards.

U.S. Senior Marketers Focus On Converting Customers via Social Media in Q3 2010 by Jonathan Allen
The Pearlfinders U.S. Index tracks topics from over 4,000 conversations with senior marketing executives in the US per year, aggregating their opinion by trend and topic. Of the 224 digital-specific briefs profiled in Q3, nearly a third of interviewees were looking at their digital media support this quarter.

Link Building

"Ridiculously Easy" Link Building with New Ontolo Tool: A Q&A with Garrett French by Danny Goodwin
Ontolo launches V2 of its Link Building Toolset today, making it "ridiculously easy" for SEOs to find and evaluate backlink prospects.

Local & Mobile

SMB Search Marketing

International Search

Top Tips for Search Engine Marketing in Germany, Part 2 by Michael Bonfils
Four more SEM/SEO tips to help your efforts in the difficult German market.

UK Senior Marketers Focus On Mobile SEO Over Social Media in Q3 2010 by Jonathan Allen
The Pearlfinders UK Index, tracks interview topics from over 5,000 conversations with marketing decision makers in the U.K. said that in Q3 2010, one in three marketing budget holders were considering digital services. In contrast to their Q2 findings, mobile was firmly back on the agenda for Q3, inspired by Google's Eric Schmidt's keynote speech in which he urged companies to be "mobile first". Areas of interest included, mobile search, geolocation and iPhone optimisation.

The Search Industry

comScore: Google Grows; Yahoo Falls; Bing Steady in September by Danny Goodwin
comScore's September U.S. search market share numbers are out. Google, which has dropped share or remained steady pretty much for the last year, made some slight gains. Meanwhile, Yahoo took a hit and Bing held steady.

Yahoo's Shashi Seth Calls comScore Data Misleading, Blames Google Instant by Danny Goodwin
Shashi Seth, Sr. VP, Yahoo Search & Marketplaces called the latest comScore results, which showed Google's search market share increase and Yahoo's dip, misleading. He said the increase was likely due to people who...well, type too slowly using Google Instant.

Paid Search Reports: Google Profits at Bing/Yahoo's Expense by Danny Goodwin
Google gobbled up more paid search spending share last quarter, a result of the Bing/Yahoo integration, according to new reports from Efficient Frontier and SearchIgnite.

Search Ad Revenues Strong in Record-Breaking Half-Year, IAB Reports by Danny Goodwin
U.S. Internet advertisers spent $12.1 billion in the first half of this year -- a new half-year record, and the highest second-quarter revenue on record, the Interactive Advertising Bureau reported yesterday. That figure is 11.3 percent higher than the first half of 2009.

Google Bombs Away! Liberals Eager to Damage GOP in the SERPs by Danny Goodwin
With the November mid-term elections just a few weeks away in the U.S., one website is urging its readers to manipulate Google's organic search results in an effort to lead Democrats to victory.

Google News

Google Earns $7.29 Billion in Huge Q3 by Danny Goodwin
Google was expected to report big third quarter profits, and they delivered. But earnings even topped analysts estimates by a wide margin, as Google reported revenues of $7.29 billion, an increase of 23 percent compared to Q3 2009.

Google's Marissa Mayer Takes Over Location, Local Services by Danny Goodwin
Marissa Mayer, Google's vice president of search products, is leaving behind search. She'll take on a new role within the company, as Google pushes more into location and local services.

NBC Cancels Google TV Ad Deal Early by Danny Goodwin
NBC has opted out of its multi-year advertising partnership with Google because the company found "little value" in having Google sell its ads.

Yahoo News

Yahoo News: Bartz Fears Facebook; Groupon Rumor; BOSS Paid Service by Danny Goodwin
Lately, you need a chart to keep track of the talent Yahoo has lost under Carol Bartz's watch. It seems even Bartz realizes she isn't the perfect person for the job at Yahoo, as she said as much during an interview.

Bing News

Microsoft Live Labs is Dead, Employees Move to Bing by Danny Goodwin
Microsoft Live Labs is no more. The remaining 68 employees will join Bing.

Online Video News

Will It Blend? - Old Spice by Greg Jarboe
Speaking of online video, check out the latest video from Will It Blend? It was uploaded today to Blendtec's Channel on YouTube.

YouTube Still Top Online Video Site, but Battle for #2 Gets Intense by Greg Jarboe
Although Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 144.2 million unique viewers, the big battle is now over who is #2.

If a Picture is Worth a Thousand Words, Then Is a Video Worth a Million? by Greg Jarboe
According to the guest bloggers, "Through Promoted Videos, there have been almost 100,000 views on our YouTube channel and more than 15 million impressions of our brand name - all at the most competitive cost-per-click you will find anywhere online."

SES Conference & Expo

SES Chicago 2010 to Feature Mari Luangrath, Head Cupcakeologist and Owner of Foiled Cupcakes by Greg Jarboe
SES Chicago 2010 gets underway next week. I'm planning to attend the Marketing Virtuoso Session entitled "Shoes, Cupcakes and Social Media: Building an Army of Brand Ambassadors."

Online Media and Search Blogs Already Writing Articles and Blogging about SES Chicago 2010 by Greg Jarboe
Why are online media and search blogs already writing articles and blogging about SES Chicago 2010? Because the event is being held Oct. 18-22, 2010. Yep, that's next week.

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