SEO News
goodwin-danny

Report: Google No. 1 & No. 2 Search Engine on iPhone

by ,  Comments

Google is the source of nearly 97 percent of all iPhone search traffic, a combination of searches via the Safari toolbar and the Google home page, plus Google's app, according to a new report from advertising network Chitika Research.

Chitika concluded that "if you consider the Google App and Safari to be different sources, Google controls the top two iPhone search engines."

iphonesearch.png

According to the report:

Essentially, the Google App can stand on its own as the second largest search engine on the iPhone. Yahoo! registers as the next search engine behind Google, but its 2.25% falls short of the Google App's reach. Bing is difficult to gauge, as traffic from the Bing app cannot be tracked at this time. However, comparing the number of ratings for the Bing and Google apps in iTunes, Bing traffic could be anywhere between 1% and 4%. At the highest estimate, all of Bing's traffic is still only about half of the Google app.
iphonegooglesources.png

The Google App accounts for 8.68 percent of Google's iPhone traffic.

googleapp.png

2013 ClickZ Awards: Digital Marketing Hall of Fame Do you know a marketing visionary?
ClickZ will be honoring 10 thought leaders for their achievements and contributions to the online marketing industry. Shine a spotlight on those whose work has earned them exceptional repute. Call for entries ends Monday, July 22. Submit Your Nomination »

Recommend this story

Commenting policy Add a Comment