Rakuten, Japan's largest online shopping mall operator, has asked Japan's Fair Trade Commission to review the search deal Google cut with Yahoo Japan, which is an independent entity from Yahoo.
In July, Yahoo Japan, the number one Japanese portal, announced plans to use Google's search and advertising technology to replace its current system as early as this year. The companies agreed to a two-year contract, Bloomberg reports.
"The partnership deserves careful consideration because there is a real possibility that the industry's overall growth could be adversely affected," said Hirotoshi Kato, a spokesman at Tokyo-based Rakuten.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!