Rakuten, Japan's largest online shopping mall operator, has asked Japan's Fair Trade Commission to review the search deal Google cut with Yahoo Japan, which is an independent entity from Yahoo.
In July, Yahoo Japan, the number one Japanese portal, announced plans to use Google's search and advertising technology to replace its current system as early as this year. The companies agreed to a two-year contract, Bloomberg reports.
"The partnership deserves careful consideration because there is a real possibility that the industry's overall growth could be adversely affected," said Hirotoshi Kato, a spokesman at Tokyo-based Rakuten.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!