SEO News
Search

Click Fraud Grows to 22.3% in Q3 2010

Danny Goodwin
by , Comments

Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. The reported click fraud rate for Q3 2009 was 14.1 percent.

clickfraudq3.jpg

Outside of North America, the countries that produced the most fraudulent traffic were Japan, The Netherlands, The Philippines and China.

Why the rise?

"During the past quarter, we saw a growing volume of click fraud flow through a more diverse number of sources, including mobile proxies," said Paul Pellman, CEO of Click Forensics. "As advertising in videos, social networks and mobile devices continues to grow, advertisers will need to pay close attention to the quality of traffic they receive."


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus