Google is huge, and it continues to shatter records. This month, Google broke an Internet traffic record, and the search giant now represents about 6.4 percent of all global Internet traffic, according to Arbor Networks Security.
Google is so big now that, if it were an ISP, it would be the second largest carrier in the world.
Arbor reported that Google is growing considerably faster than overall Internet volumes, which are already increasing between 40 and 45 percent each year. Since January, Google has gained more than 1 percent of all Internet traffic share, much of it thanks to YouTube's growth.
Here's a graph Arbor provided, showing Google as a percentage of all Internet traffic:
Arbor gets its data from more than 110 ISPs in 17 countries.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!