These links don't take you to the official website of these big brands and corporations. Rather, clicking on these links takes you to another page of Google search results.
For example, a search for [chocolate] returns this result:
A search for [running shoes]
A search for [television]
A search for [computer]
Google said these results are unpaid and ranked algorithmically to help users find what they're looking for quicker and more easily.
Also, interestingly, as a result of last week's Places search update, now a search for [computer] also brings up a map of local businesses selling and repairing computers on the right, essentially fulfilling searchers' needs without any need to scroll or, in theory, even go beyond page 1:
Further proof that location information is more critical than ever.
What do you think of this change?
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!