These links don't take you to the official website of these big brands and corporations. Rather, clicking on these links takes you to another page of Google search results.
For example, a search for [chocolate] returns this result:
A search for [running shoes]
A search for [television]
A search for [computer]
Google said these results are unpaid and ranked algorithmically to help users find what they're looking for quicker and more easily.
Also, interestingly, as a result of last week's Places search update, now a search for [computer] also brings up a map of local businesses selling and repairing computers on the right, essentially fulfilling searchers' needs without any need to scroll or, in theory, even go beyond page 1:
Further proof that location information is more critical than ever.
What do you think of this change?
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.