"Data that should never have been collected in the first place can, at last, be deleted," according to U.K. Information Commissioner Christopher Graham, in referring to the e-mails, passwords, and other data Google inadvertently collected off unencrypted wireless networks with its Street View cars (last month called a "gross invasion of privacy").
In nine months, ICO will conduct an audit of Google's system of internal privacy structure, privacy training programs, and its system of privacy reviews for new products. The company has also said it will require its engineers to maintain a privacy design document for every new project before it launches.
Because Google signed the agreement, the company won't face any fines.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.