While using your mobile phone to make purchases has been around in Eurpoe and Asia for a number of years, there always seem to be some legal or financial hurdle stopping it being offered in the United States. Well not any more, if reports by Internet Retailer are accurate.
"In a move that could one day replace wallets with mobile phones, three major wireless carriers --AT&T Mobility, T-Mobile USA and Verizon Wireless--have signed on to participate in a mobile payments network that uses smartphones and Near Field Communication technology to enable consumers to use their phones to pay for goods in stores," Internet Retailer stated.
Apart from the scepticism and fear of losing your phone and your credit information at the same time, the technology still needs to be adopted by retailers.
"The long-standing barrier blocking wireless providers from launching mobile payments has always been credit. A carrier might feel comfortable letting a consumer buy a cheap digital download like a ringtone or a game and charging it to a phone bill, but they are leery of extending big lines of credit. That's why getting mobile payments going full steam requires getting banks and other credit card issuers on board," Internet Retailer noted..
We do have the "tap and go" payment processing for credit and debit cards in a lot of places, so extending the technology may not be too difficult.
The biggest part of this is the increased power of mobile technology. Tie it in to mobile marketing, like the checking of inventory availability and your cell phone becomes the ultimate connected tool.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!