Qatar, a small but oil-rich Middle Eastern nation, are topping Google's search trends today, following the announcement of their successful bid to host the 2022 FIFA World Cup, Google Trends showed today.
Four of the top five trending results - including one misspelling - were about the country as it overcame the United States, Australia, South Korea and Japan to become the 2022 host nation for soccer's eminent competition.
People have run to Google to find out more about the small nation - some spelling it 'Quatar' but Google is ready to correct them and give them the right listings. Requests for a map of the country ranks fifth in Google trends, just below Celebration Florida the only query to break the top five.
Some smart online publishers/marketers jumped on the lack of major competition for Qatar content and managed to get some good rankings.
It is a good guess this is the first time Qatar has been so popular a search term, and barring some disaster it may not happen again until the World Cup starts there in 2022.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.