Vitaly Borker - the owner of DecorMyEyes.com - the subject of a recent New York Times article titled "A Bully Finds A Pulpit On The Web" "was arrested Monday and charged with cyber-stalking, making interstate threats and mail and wire fraud." the Los Angeles Times reported.
"Borker, 34, is accused of allegedly threatening customers who visited his luxury eyewear site DecorMyEyes.com. Their furious online comments helped catapult the site to the top of Google's search results, drawing in more customers.
Since at least 2007, Borker had sent defective and counterfeit glasses to customers, refused to give refunds when warranted, charged exorbitant fees and harassed customers under aliases such as Tony Russo and Stanley Bolds.
At least 200 complaints were filed with the Federal Trade Commission by U.S. and foreign victims.
Authorities found weapons and ammunition at Borker's home when they arrested him Monday. Calling him a "fraudster," Bharara said that he could face up to 50 years in prison if convicted of all charges, which were filed Friday," the LA Times stated.
The arrogance of Borker was his downfall - if he had refused to talk to the New York Times the story may not have had such an impact and gotten so much additional publicity. So while he may have gamed the system, he really did not understand how social media would show how much of backlash there can be and how that gets the attention of the government and law enforcement. People have been tracked and arrested through Twitter and Facebook - they just don't understand how it all works.
I will follow the tweets about his trial with interest.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.