Google Commerce finished a report that shows online shoppers place a big premium on the ability to do site searches and finding deals.
77% of people surveyed said they used on site search while doing their shopping. "This Cyber Monday, online retailers seemed to be focused exclusively on offering great deals and promotions. Yet when provided with an open-ended format to comment on their shopping experiences, consumers were most concerned with findability," Google reported/.
The written survey results are recommended reading for ecommerce site owners. In number summary:
- 77% of those surveyed used search within an e-commerce website to find products.
- Responders were most impressed by e-tailers who had great deals (22%) and a fast/easy shopping experience (14%).
- Shoppers cited a difficulty finding items (11%) more frequently than shipping problems (10%) or a lack of good deals (8%).
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!