Google Commerce finished a report that shows online shoppers place a big premium on the ability to do site searches and finding deals.
77% of people surveyed said they used on site search while doing their shopping. "This Cyber Monday, online retailers seemed to be focused exclusively on offering great deals and promotions. Yet when provided with an open-ended format to comment on their shopping experiences, consumers were most concerned with findability," Google reported/.
The written survey results are recommended reading for ecommerce site owners. In number summary:
- 77% of those surveyed used search within an e-commerce website to find products.
- Responders were most impressed by e-tailers who had great deals (22%) and a fast/easy shopping experience (14%).
- Shoppers cited a difficulty finding items (11%) more frequently than shipping problems (10%) or a lack of good deals (8%).
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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